IMPRESS - THE NEXT GENERATION OF PERSONALIZED RECOMMENDATIONS

True TV and media personalization begins with IMPRESS – delivering relevant recommendations to consumers everywhere!

 

CONTENT RICH WORLD

With the convergence of the Internet, Mobile and TV, most of your customers are probably only aware of a fraction of the content you are able to provide. Their perception of your brand and what you offer is therefore governed by a very narrow experience. Undoubtedly you have much wider content that would delight your customers and in today's content rich world, consumers need help to find relevant content, right at their fingertips.

TIME TO GET PERSONAL

Imagine being able to delight your customers with relevant content at every customer touch point - any time on any device. This is the power of personalized recommendations from IMPRESS - enabling you to find new ways to attract and retain profitable customers. Fully engaging your customers with compelling content as well as enticing them with intelligent cross and up sell offers – providing a new level of revenue growth!

IMPRESSIVE CUSTOMER INSIGHT

IMPRESS doesn’t stop here. The data and insight collected is hugely valuable, like sitting on a goldmine. The derived intelligence from the IMPRESS personalization platform is owned and controlled by you and accessible in any way you wish. You are empowered to use new, invaluable customer intelligence in any part of your organization such as channel marketing, customer retentions and package optimisation.

 

This is how TV operators worldwide have beaten the churn-problem and grew ARPU within a couple of weeks after implementing IMPRESS:

  • Providing personalized recommendations on TV, set top boxes, smartphones, computers, tablets and any screen that has been or is yet to be invented;
  • Create promotional packages to grow ARPU and reduce early churn;
  • Empower your call center to promote and recommend "content you may be interested in" in sales/customer support calls;
  • Understand what your consumers will want to watch and tailor your on-demand content and channel distribution accordingly;
  • Map your consumers' desires and create targeted ads for them;
  • Anticipate the demand for each program and optimize your content delivery network accordingly.