Imagine if you could predict with 84% accuracy, which banner your visitors would click... and serve them exactly that ad. Would this ability boost your CTR? Static demographic user-data isn't going to tell you this, and neither is browsing habit-based targeting. What your adservers need is a system that adapts to your visiors' interest and intent - in real time. Hello AD˙APT.
Your performance campaigns will love the CTR lift that AD˙APT brings. So will your ad-inventory. AD˙APT optimizes your campaigns so that each visitor is served campaigns and ads most relevant to them. This results in your being able to run more campaigns simultaneously, without having to force irrelevant campaigns on visitors you don't really know.
In a nutshell, what you get with AD˙APT is: